Samuda Unveils Bold Blueprint to Transform Jamaican Sport into a National Industry
Jamaica Olympic Association President Christopher Samuda has laid out an ambitious blueprint for transforming Jamaica’s sporting sector into a fully-fledged industry, calling for bold investment in infrastructure, athlete welfare, commercial development, and ethical governance.
Delivering the featured address at the Kiwanis Club of Friends Across Borders’ ninth anniversary and installation ceremony in St. Andrew, Samuda proposed a comprehensive sporting ecosystem that connects investment, tourism, entertainment, culture, and athlete development. He called for a national commercial sport policy to establish high-performance and wellness centres, sport-science incubators, and commercial sport hubs across the island, while also advocating for the transformation of sport colleges into Universities of Sport and the introduction of a pension plan for national athletes.
Samuda was equally emphatic that expansion must be rooted in principle, outlining what he described as the “ten commandments” of sport: transparency, accountability, selflessness, respect, fairness, friendship, inclusion, equality, excellence, and integrity. He issued a pointed warning against corruption and self-interest: “Money is talking in sport, it’s shouting in sport, and some are using it for return favours, using it to colt the game. Not under my Olympic watch.”
On governance, Samuda confirmed the JOA’s plans to propose a constitutional amendment formalising diaspora representation — with non-voting directorial seats for Jamaicans based in former Olympic host cities — recognising the growing contribution of overseas Jamaicans to the nation’s sporting development.
He also updated progress on several major projects: the JOA’s Cunningham Avenue headquarters is being developed into a multi-purpose commercial sporting complex, while the Jamaica Paralympic Association has entered discussions with the Development Bank of Latin America and the Caribbean regarding a High Performance Centre of Excellence for both para and able-bodied athletes.
SOURCE: The Caribbean National Weekly
- By JPA Editor
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